Audi Pop Art Car Will Be a Rolling Advertisement For the Chicago Art Fair

If you're playing that game where you have to put Audi and art and muscle car in the same sentence, you would normally have trouble. Not lately, though, because the automaker has commissioned its own "art car," as part of sponsorship of an American art fair.

Art Chicago, the longest-running international modern art fair in the U.S., is about to begin. Audi has signed on as the official automotive sponsor; and as a part of that sponsorship, the automaker has hired Romero Britto, he of the Brazilan Pop Art scene, to make a muscle car over into an artistic statement that will be a rolling advertisement for the Chicago art fair.


Britto, a car enthusiast as well as an artist most famous for an Absolut Vodka ad, chose to do up an Audi RS 4 in a striking mix of color and Pop sensibility. The face of the woman is on the hood, with the rest of her spreading out along the rest of the vehicle. The automobile itself is nothing short of progressive as well, with a 420-horsepower V8 engine and quattro al-wheel drive among the many high-performance luxury features.

The car will have its unveiling in Chicago and then go on a driving tour of the U.S.




Written by Jeff Strickler
Published in Automobiles