Nokia expected to take Symbian interface to a new level

7th December, 2009 by Adina
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The Capital Markets Day gathering projected a pessimistic forecast for Nokia next year unless new developments are considered. Olli-Pekka Kallasvuo, the company’s CEO, said that Nokia would improve the Symbian interface and take it to a higher level and also improve the user experience. The cell phone manufacturer is however expected to have a flat market share in 2010, although the overall market has a prediction of 10 percent growth for next year. The selling price of one of Nokia’s phones is predicted to drop, but the company will decrease the price of smartphones and at the same time boost the profit margins by implementing adequate measures, according to Kallasvuo.

These predictions are determined by certain cautiousness regarding the economic recovery and, at the same time, reveal a most conservative attitude compared to other competitors like the younger Apple and Research in Motion. Apple’s phone business is more profitable than Nokia’s because the iPhone has a better average selling price and also has wider profit margins. While Nokia is considering profit margins of 12 to 14 percent, manufacturing costs are under the unsubsidized retail prices of Apple’s phones. Although Apple does not make public its predictions regarding its own market share very often, it is obvious that it has grown faster than Nokia, as this latter’s share is only slightly growing or even declining. Apple’s growth has been fully supported by a modern operating system optimized for touchscreens. Symbian will probably get major upgrades next year, like an interface redesign and important underlying changes.


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