Increasing Moto Droid sales

7th December, 2009 by Adina
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Motorola’s new Droid smartphone seems to have been sold in several hundred thousand units in no more than a month, according to Mark Sue, RBC Capital Markets analyst. The expertise was based on store surveys; since November 6th, between 700,000 and 800,000 Android devices have been sold. Some of the most important Verizon stores seem to sell around 100 or 200 Droids weekly.

There is a total of almost 250,000 Droid users a week after the device’s release; the approximation is based on new users, as well as on traffic. Mark Sue believes that Motorola could ship about 1.5 million smartphones during fall, in the long term. All of these would be Android devices, and most of them, Droids.

If actual results are right, Droid could have a promising start during the quarter, being seen as a competitor for iPhone and other “halo” phones, offered by other carriers. Apple is said to have shipped around 1.1 million iPhones in the first full quarter, during the summer 2007, even if the device’s demand has been smaller than today.

Verizon’s Droid launch has taken place in a period of stiff competition, but the company has more customers than AT&T and also a well-prepared marketing campaign, which included the semi-interactive Times Square display.


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