Motorola overtakes Apple in brand loyalty report

30th November, 2009 by Adina
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For a long period of time, Apple was ranked above Motorola in the brand loyalty reports. The Motorola Droid as well as Verizon’s aggressive ad campaign have pushed Motorola before Apple in YouGov’s BrandIndex latest edition. Motorola’s loyalty score among men has reached 29.3, while Apple has fallen from the initial 48.1 on the 9th of this month to 22 on the 20th.

Motorola’s loyalty score has almost remained flat, which suggests Apple has been seriously hurt, maybe less by the Droid’s success and maybe more by the efficiency of the Verizon campaign, pointing out the poorer quality of AT&T’s 3G network and the iPhone limitations as well. Other features mentioned in the ad campaign as essential for a class smartphone, such as Droid’s ability to multitask, its relatively open software platform or its higher-resolution camera heavily contributed to this tremendous success. AT&T has finally offered, after a long enough inactivity, its own response and has enlisted the help of Apple for ads oriented pro-iPhone and anti-Verizon, outlining the difficulties of Verizon’s CDMA in handling both calls and data simultaneously.


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