Wired prepared for Apple’s tablet without Apple’s contribution

27th November, 2009 by Adina
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Condé Nast revealed that Wired will be prepared, as well as other seventeen magazines, to be ready in the format that works with the tablet by mid-2010. The decision of optimizing these publications according to the tablet model is surprising. It will allow, however, both optimized and actual-size formats and will include mixed media as well as hooks for social networking. Condé has told Apple about these plans but there was no reaction from the latter. Apple not only did not provide specifications but even did not acknowledge the tablet could exist. Under the circumstances, Condé developed the magazines on a speculative basis and taking into account a much larger screen.

Hewlett Packard is he only company known to produce devices that could accept the new formats. The publisher’s development is meant to its desktop-oriented client using Adobe AIR as a framework. Digital-only subscriptions are essential to Condé’s future. Therefore, it has pressed for digital ads to be priced the same as printed ones so that they generate the same amounts of revenue. Whether the tablet will exist or not, Condé has already begun experiments with digital form publications and released the latest issue of GQ magazine as an application for the iPhone, available in the Application Store for $2.99. Text and photos for this issue are tailored to the touchscreens that can be found on Apple’s known devices.


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Readers Comments

  1. Apple Tablet says:
    November 27, 2009 at 3:12 pm

    Smart move. They will be one step ahead of the competition.