Acer and Apple – performers of the European competition

18th November, 2009 by adina
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Acer and Apple gained share in Europe while other companies have lower sales. According to economic experts, Acer and Apple win the battle primarily because of their utmost price spectrum.

Acer has extended its lead during summer to 28.3 percent of the market in Western Europe. This means 4.73 million PCs sold, mainly full-size budget PCs and netbooks.

Apple, however, was the big winner, along with Samsung, to get significant rise in its market share, even if it was not in the top five in this region. The designer of the Mac has particularly increased its sales in the United Kingdom – where it is now in the fifth position – from 3.8 percent to five percent sharp.

Excepting Acer, all other major Windows-based PC builders in the UK list, such as Dell, Hewlett Packard and Toshiba, lost ten percent or even more in shipments. Toshiba, for example, dropped from 8.6 percent to 6.5 percent, so that it has only 1.5 percent over Apple now. Samsung has a rise of 4.8 percent mainly due to its netbooks.

Experts say that Apple’s rise, for example, is a sort of “halo effect” of a solid brand due to the positive impression created by the iPhone and the iPod touch. Compared to Acer, which continued to provide products with adequate prices to address a wider buying audience, Apple is targeting high-end and mid-range markets that many analysts expected to see suffering in the current economic situation.


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