Apple’s iPhone – Only Second Place, after BlackBerry

11th November, 2009 by adina
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Apple had a growth of its market share this summer, according to recent IDC information, from 16.6 percent to 17.1 percent, but the Research in Motion’s BlackBerry has overtaken it by growing from 14.6 percent to an unexpected, even if desired, 19 percent. This growth is significantly credited to the wider distribution of the BlackBerry, as well as to the launching of two key phones, the Curve 8520 and the Tour, which boosted RIM’s sales.

Apple’s distribution was not so wide and, partly due to the new iPhone 3GS’ rollout and partly to the lack of market in key countries until fall came out, the sales were not as expected. Apple only released the iPhone in China in late October.

Other competitors, such as Nokia and HTC, also marked slight improvements in their market shares, so that they reached 37.9 percent and 5.6 percent, respectively. Their gains were attributed to individual and very popular devices like the N97 and the Magic. Samsung was the only major producer to lose share by dropping to 3.5 percent. Significant losers were some small manufacturers, most of them using Windows Mobile, although HTC, using the same operating system, gained an important share. It is true that HTC also invested a lot in Android handsets.

The overall market was surprisingly growing with 4.2 percent, reaching 43.3 million units, demonstrating that the world financial crisis did not affect the smartphone sales but did influence the cell phone market in general.


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