Can MacIntosh Benefit from Windows 7?

16th October, 2009 by adina
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Considered one of Microsoft’s best releases, Windows 7 will be launched next week. It comes after the Vista experience and Microsoft wants to prove they have very well learned from the lessons of the past. Extensive pre-release testing seems to avoid repeating Vista effect and sales promise to be consistent. Microsoft is hoping to take advantage on its major competitor, McIntosh.

Analysts, however, are not so optimistic. Researchers have observed strange coincidences in the past ten years history. Every time Windows had a major release, a raise in Mac purchases was noticed. Vista effect was the most recent proof of this analogy. Broadpoint AmTech researchers pointed out that a close connection between Microsoft’s and Apple’s sales couldn’t be established but what is for sure is that, for example, Vista’s release helped Mac a lot regarding performance and compatibility issues. It also seems that a significant number of Windows XP users preferred to opt for a Mac instead of upgrading their Microsoft operating systems. What is certain is that only ascendant trends in Windows sales corresponds to Mac sales, has concluded Brian Marshall, analyst of Broadpoint AmTech. Marshall attributed Apple’s immunity towards new competition to the company’s small slice of the total computer market share and stated that Windows 7’s launching this late October won’t cost Apple any Mac sales.


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