Project Black – A Fast 3G Expansion Plan of T-Mobile

12th October, 2009 by Adina
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It seems that US carrier T-Mobile is preparing its staff for a major, mysterious update that could have an impact on other carriers.

Whispers have been heard of T-Mobile’s Project Black, but there certainly haven’t been much details of it going around the Internet.

Wall Street types who have seen blog reports of Project Black suggesting it could juice business enough to put T-Mobile ahead of No. 3 Sprint, are somewhat concerned about what implications it might have for the top two players Verizon and AT&T.

Some investors fear that T-Mobile may introduce a new price plan that could severely undercut the competition. T-Mobile has long been the most aggressive player in terms of prices on its calling plans. Sprint made a splash with its $99-a-month Simply Everything plan that offered limitless calling and data use.

T-Mobile could easily beat that offer. Investors fear a move like that would start a vicious price war among the other carriers, with AT&T and Verizon having the most to lose from a revenue standpoint.

Latest rumors seem to indicate that T-Mobile would be pushing some upcoming high-end mobile phones, and pairing them with a speedy deployment of its 21Mbps HSPA+ network.

Or, as an option, T-Mobile would offer a $50 Everything Unlimited plan, providing unlimited domestic voice, messaging and data, which would certainly be a sweet deal, considering rival plans start about $70 or higher. Nokia’s N900 also seems to be involved in this smartphone strategy.


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