Studies Reveal an Increase in US Mac Users

10th October, 2009 by aura
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Studies conducted by the NPD Group have revealed a growth of US homes that have at least one Mac. As opposed to last year, when the figure was of only nine percent, in 2009 the growth reached 12%. Even though this a huge leap for Mac, 85 percent of these homes also have at least one Windows PC. These homes are also more likely to have three or more computers, at 66 percent, versus just 29 percent for Windows-only homes.

What does this tell about Mac users? They usually have above-average income levels, which also means they have other electronics. Mac users are appropriately much more likely to own Apple handhelds: 28 percent own an iPod touch versus 9 percent of Windows homes, while 63 percent own some other iPod variant compared to 36 percent of the rest. However, these also tend to own two times as many devices as a whole and own more flash-based camcorders (20 percent versus 5), digital SLRs (32 percent versus 12), 50-inch or larger HDTVs (18 percent versus 8) and GPS units (49 percent versus 30).

The conclusion of the study was that companies should look to Mac users as early adopters and thus likely indicators of what devices and technologies are about to become popular.


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