YouTube and Disney said they are cooperating on a co-branded collection of family-friendly videos that they intend to bring available online. Videos will be produced by Disney Interactive for both YouTube and Disney.com. Free online video content made for Disney’s core audiences would be made available in early 2012 on both outlets. Their first project consists of a short-form original video series which is based on “Where’s My Water?”, a hit mobile game of Disney Interactive, with its main character Swampy. It costs $0.99 on iTunes.
Other videos are scheduled to include original series from Disney Interactive, select Disney Channel programming, as well as user-created content from Disney.com and age-appropriate content that is currently available on YouTube.