Samsung pushes past Apple to be first with 27.8 million smartphones sold

9th November, 2011 by adina
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According to Strategy Analytics, Samsung was the top smartphone maker of the summer, way ahead of its rival Apple. Although Samsung did not directly supply sale numbers, the firm found out the Korean company had shipped about 27.8 million smartphones. After claiming the top in the spring, Apple shipped 17.07 million devices in the run-up to its iPhone 4S and therefore only got the second place.

While Apple dipped to only 14.6 percent of the whole smartphone zone, Samsung touched 23.8 percent. Nokia had 16.8 million devices sold and, with its 14.4 percent, is still behind Apple

The success Samsung was credited with is a consequence of getting “memorable” brands in “elegant” hardware. Most people have connected the recent run to the Galaxy S II. It has managed to sell over ten million devices since its arrival in April. Although sales of cheaper or older models, such as the original Galaxy S versions or budget Galaxy ace phones, had a contribution to these results, their sales are considerably smaller.

Sales of smartphones are a central point for a rather downbeat quarter, with chips and displays dragging the profit down. Apple has had record sales with the occasion of the iPhone launches and it is already established that iPhone 4S sales have even offset the company’s summer drop. Therefore, Samsung may not keep its top position for a long time. Apple is adding KDDI and Sprint to its carrier choice for the first time and expects to see its new phone arriving on Verizon too.


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