Time Warner Cable: 128K viewers less, cord-cutting denied

8th November, 2011 by adina
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Time Warner Cable recently revealed its subscriber numbers for the third quarter. There are 128,000 subscribers less to its video services. The total number of users lost is 16,000, because 89,000 residential web subscribers were added. AllThingsD refers to the cord-cutting syndrome and says there are a few arguments against this trend. The syndrome involves those users who are getting rid of cable subscriptions and prefer the web ones. They usually choose to access multimedia content from web sources and streaming video services.

These refer to competition from the likes of Verizon for access on the web and satellite TV services provided from certain companies like DirecTV. The bigger number of subscribers may also have the same meaning, as people use two different companies for TV and web access.

Time Warner Cable refuses to accept that these numbers would be a sign of cord-cutting and continues to attribute the losses to a weak economy and the intention of its subscribers to cut costs. This was true enough, but it is also a fact that many people invoking economic reasons use Internet video instead.


     

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