According to a recent AlphaWise/Morgan Stanley survey, Apple is managing quite well in the phone industry in China. Among the 2,029 Chinese users of cellphones interviewed in February and March, 88 percent claimed they would buy a smartphone as their next phone. Thirty percent of the group intending to acquire a 3G phone declared they would buy an iPhone.
The major obstacle to Apple would be price. Without considering cost as a problem, the total amount of customers intending to buy an iPhone would jump to 53 percent. The recent survey is however representative of a small part of Chinese society, because most people are relatively poor and affluence is concentrated mainly around a few cities big cities like Beijing and Shanghai.
Main competition for Apple is represented by Nokia. Although negligible on the smartphone market of the United States, a quarter of the 3G buyers in the Chinese survey claimed they would buy a Nokia phone next. Primary advantages brought by Nokia would be, according to the survey, reception, reputation, service, price and battery life. On the other hand, the iPhone is preferred for the interface, Internet and media features, as well as for social status.