First ad for Windows Phone 7 presents it as revolution leader

9th September, 2010 by adina
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Microsoft has posted its first Windows Phone 7 ad preparing its launch. The ad has been shown in London, before a Secret Cinema event, Lawrence of Arabia. The spot is one minute long and made as a classic movie. It presents Windows Phone 7 as leading a real revolution in phones. Little detail is revealed by the commercial, as it only shows a generic Windows Phone 7 device which comes out of the heat of the desert.

The clip is the unique major marketing that has been posted so far, but it marks the beginning of a $500 million marketing campaign meant to draw attention back to Microsoft’s mobile products. The developer has coordinated the releases of several Windows Phone 7 devices in order to make several of them almost simultaneously available in a certain country. Microsoft has a set of guidelines for the design of Windows Phone 7 hardware, but it is believed to insist on the variety of devices the company thinks is missing at Apple.

These are early signs of the marketing war Microsoft is going to begin, but the company is in a difficult position because of having to struggle with Apple, which has iPhone 4 ads directed by Sam Mendes, and the frenetic marketing from Android-based carriers like Verizon. Microsoft has stated that the Windows Phone 7 campaign represented a complete remake of the platform and it would go on without any connection to Windows Mobile or support from this one.


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Readers Comments

  1. Revolutionary? No way says:
    September 9, 2010 at 6:00 pm

    Microsoft’s Windows Phone 7 is not revolutionary.

    It is a farce. It is years late (almost 4 years later than iPhone), it can’t multitask, and it can’t Cut’N'Paste.