New motion-controlled gaming console Ebox supported by Lenovo

1st September, 2010 by adina
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Lenovo is providing financial support and technical input for a new motion-controlled gaming console which is specifically developed for the Chinese market. The Ebox will be made and distributed by Eedoo Technology Ltd from Beijing, a Lenovo’s business arm. Funds reaching $10 million and about 40 members of Lenovo’s technical staff contributing to this project. The Ebox is meant to take on the Kinect of the Xbox 360 in what regards its behavior.

The Ebox is in development for over two years and should target casual gamers with its motion-controlled interface, camera-based. Sixteen global game developers are said to have agreed to sign contracts to supply content for the new gaming console. When shipping, in early 2011, the console would be bundled wit thirty free titles. The hardware should cost between the price of a Wii and that of the Xbox 360, which is sold for $300.

Eedoo hopes to have sales of one million units within its first two to three years of presence on the market. The real challenge for the company is, however, to develop games having a Chinese cultural element incorporated, which would significantly increase the interest for the device in its origin country.

The Xbox 360, although manufactured in China, is not allowed for sale in this country, due to a ban which forbids importing gaming consoles since 2000. Microsoft is negotiating with the Chinese government the possibility of selling the gaming console in China.


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