Mobile analytics company bought by Nokia for improving application quality

24th August, 2010 by adina
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On August 20, 2010, Nokia declared that it has bought out Motally in a bid in order to improve its mobile applications experience. The eight-person company’s technology is able to show usage patterns on both websites and in native applications in order to identify where these could be optimized. The plan is to keep supporting existing uses with BlackBerry, Android, iPad and iPhone applications, but the company will focus on supplying information for Nokia’s platforms, which include Java, Meego, Symbian, but also the underlying Qt framework. It appears that the two companies will close the deal during this summer.

Motally’s work may prove critical for keeping and expanding development for Nokia’s Ovi Store. Lately, the phone manufacturer’s portal has faced loads of complaints from developers, because they either haven’t earned enough money compared to other platforms or have faced confusing application submission processes and even long delays. The new acquisition will most likely help Nokia and developers to place ads in ways that could generate revenue and streamline the interface in order to improve reviews and also downloads.

Even if Nokia has a much larger market share compared to other smartphone manufacturers, the company has a far smaller footprint in applications than Google’s Android or Apple’s iOS. This lack of motivation to use the platform has already led to declines in market share because the iPhone and multiple Android devices have continually increased in sales.


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