BlackBerry’s share supposed to collapse by 2012

24th August, 2010 by adina
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BlackBerry phones are supposed to lose market share faster than Research in Motion or anyone else expected, according to Ehud Gelblum, Morgan Stanley analyst. Research in Motion has 18.2 percent share currently, but the analyst expects BlackBerry share to reach 13.1 percent, less than the previewed 16 percent.

Modest performance of the Torch made Gelblum think that BlackBerry as a flagship no longer attracts the public’s interest. Outside competitors represent even larger threats for BlackBerry. Android, for instance, has seriously undermined a part of RIM’s share. Many companies are moving to new platforms or let their workers choose the smartphones they want to use. This frequently leads to choices such as iPhones or Android devices instead of BlackBerries.

Other factors that could directly impact on users’ attraction towards BlackBerry devices are the possible bans of their services in countries like India, the UAE, Saudi Arabia and others. This could put pressure on the users who would prefer to change the platform in order to get complete services.

If such a drop occurs, Apple and possibly Google are supposed to overtake Research in Motion within less than two years, pushing it on the third or even the fourth place. As a recovery based only on products is not visible at least in the near future, both the Torch and BlackBerry being considered as modest updates, it is obvious that the iPhone 4 and most of the Motorola and HTC devices will gain share, as they are major revisions of devices less than a year old.


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