Apple is going to make important changes to its Apple TV, according to a source. A very significant change is that of its name to iTV. But more important is the addition of new applications. It was not mentioned whether iPhone or iPad applications would be compatible with this new device, or if iTV titles would be made available through the App Store.
Another aspect revealed by the source is that the iTV will be limited to 720-pixel video, although the high definition standard is now 1,080 pixels. The restriction is most probably an internal matter at Apple, based on the A4 processor technical limits. The processor is considered too slow to be able to handle a standard resolution. The iPhone 4 and iPad are equally stuck at 720 pixels.
Otherwise, the iTV is expected to conform to earlier rumors. The device has the size of an iPhone 4 and would cost $99. Its flash storage would have 16GB, but would be compensated by the presence of iTunes streaming. This would provide competition for services such as Netflix. The iTV is scheduled to be announced sometime this fall.