Apple credited with 8.8 percent US computer share and is closer to Acer

18th July, 2010 by adina
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Apple is closer to Acer’s third place in the United States computer market, as IDC estimates. Apple claims now 8.8 percent of market share and is ranked fourth, after a growth situated above the average year-over-year rate. It has 1.62 million Macs. Acer is third but has dropped from 12.3 percent to only 11 percent. Toshiba has gained a full point but this was not enough to get the fourth place and is fifth with 8.5 percent.

Hewlett Packard has consolidated its lead by rising slightly to 25.7 percent. It has sold 4.72 million PCs on the American market. Dell continued to decline and has now exactly 24 percent.

The economy has not recovered too quickly and consequently the average growth rate moved slower than it was expected and reached only 12.4 percent. This does not explain, however, the drop of Acer in market share. The company had a spectacular spring season in 2009, but new reports have shown Apple’s iPad seriously impacting on netbook sales, which was one of the core businesses for Acer. Apple also updated its MacBook as well as MacBook Pro computers, maybe some of its most important products, which have also helped the company’s growth.

Computer shipments worldwide have been up 22.4 percent. Companies like Hewlett Packard, Dell, Acer, Lenovo or Toshiba kept their positions, although a growth of 83.6 percent has been recorded for ASUS which virtually tied Toshiba on the fifth place with 4.32 million computers. Similarly to the United States, Dell and Acer have seen a small loss in their share, but Hewlett Packard also had a drop and has now 18.1 percent, which means 14.77 million PCs.

As Apple did not rank in the first five companies, IDC did not record it, but recent estimates show it on the eighth place, due to the fact that Samsung’s abrupt growth has pushed it ahead.

An important part of the continued growth has been attributed to companies replacing aging systems and also to those having more available income home, in countries that already awake of the financial crisis. There are areas on the globe with still low access to computing equipment and therefore are growing faster than do developing areas. The significant fall of Acer is probably due to its orientation towards home users. Dell would instead have benefited from focusing its efforts on business users.


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