Own mobile application store started by LG

7th July, 2010 by adina
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LG, like its smartphone rivals, has launched its own Application Store. The portal is made for its own phones but would also work with smartphones as well as with regular feature phones. Around half of this store is dedicated to those limited devices that LG considers as been neglected by the other stores.

The portal is mainly focusing on Windows Mobile for smartphone applications, but should also get Android applications before this year’s end. The store includes now about 3,000 applications, but another 1,000 should be added by the end of this year, as LG estimates. The service has started with 23 countries, another 10 countries being added in a few months, to include core parts of the European area.

Companies which are licensing multiple operating systems, mainly those which sell principally conventional phones, have often been left behind. On the contrary, the fastest-growing platforms for smartphones, including iPhone, Android and BlackBerry, have had, without exception, application stores attached to the operating system for at least one year. This option was missing for LG, which made it either dependent on several third-party stores or simply missing them entirely. Maybe this is a reason for LG not to be present in the smartphone category top five producers.


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