IDC confirms Nokia’s European collapse, iPhone rise to seven percent

7th July, 2010 by adina
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IDC has confirmed Nokia’s decline in the share of the Western Europe market. The company has dropped from 39 percent in 2009 to 32.8 percent in 2010, with only 14 million phones. Samsung could overtake Nokia soon, considering this severe drop, as its share has grown from 26.8 percent in 2009 to 29.3 percent this year.

Apple had the most spectacular rise, more than twice, from 2.3 percent early last year to 7 percent now and about three million phones shipping in Europe. Other companies had also grown, as is the case of LG at 9.6 percent and Research in Motion at 5.6 percent. Meantime, Sony Ericsson has dropped from 14.9 percent last year to only 8.7 percent in 2010.

Nokia’s situation is worse when considering only the smartphone market, where its share has dropped from 57.1 percent last year to 40.8 percent. Apple is now on second place among smartphone producers with 25 percent versus 11.7 percent last year. Research in Motion has also dropped a place and is now third, although it has grown from 14.3 percent in 2009 to 20 percent. HTC and Motorola have grown to 7.5 percent and 1.7 percent respectively, thanks to Android. Samsung has seen its share in decline with more than a half and has now 2.5 percent. As for Sony Ericsson, the company did not rank at all in the top producers.

Nokia’s fall is even steeper than it was estimated by comScore. Consequently, the company’s smartphone efforts are now more important than ever. Disappointing results are expected for its sales related to the spring quarter, while Apple has seen record sales.


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