Windows Phone 7 would push ads outside of applications

28th June, 2010 by adina
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During a recent presentation at the International Advertising Festival in Cannes, Microsoft said that Windows Phone 7 would let companies to push ads outside of applications. Kostas Mallios explained a push notification system would allow companies to deliver ads to home screen tiles and also on top of screen. Customers have the choice to opt out or opt in but this would be a way of permitting ad access. The new approach is a way of turning out an ad-serving machine in the opinion of Mallios.

The move is supposed to draw controversy because of making Windows Phone 7 a first smartphone platform which encourages ads displaying outside the web or applications. Although Google is one of the largest platforms encouraging ads, it has limited advertising on Android only to the web. It will have a significant presence of ads in applications only through AdMob. The Ad system of Apple is also strictly limited to applications and is not allowed to use under any circumstances iOS push notifications.

The launch of Windows Phone 7 is scheduled for October this year. It will have a certain degree of customization of its user interface by carriers. However, Microsoft is imposing tight enough limits on hardware designers and carriers for what is possible for the interface, albeit home screen ads will be allowed.


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