Apple – the only US computer assembler to beat industry average

11th June, 2010 by adina
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Apple has been the only American assembler of computers to beat the average for growth of the industry in the beginning of 2010. With Macs climbing 32.4 percent year-over-year, Apple gained 3.4 percent market share of total computer sales worldwide, which means the seventh place. Hewlett Packard and Dell have grown slower than the 22.7 percent average and are placed first and third respectively.

Researchers have attributed the growth to the success of the iPhone. This one may have created a halo effect, similar to the iPod, as Windows customers who get an iPhone are so much enjoying the experience that they immediately proceed to buy a Mac.

Southeast Asian companies, such as Acer, Lenovo, ASUS, Samsung and Toshiba have grown faster. The fastest of them was ASUS with 136.2 percent. A major factor has been the strong Chinese economy, but netbooks and low-end notebooks also contributed to this growth.

Desktops have stopped the near-constant decline of their sales and have grown one percent. The trend did not extend on portables, as this category has moved up in a year with 26.5 percent.

The statistics show a rare picture with Apple strong in the computer market, while other research firms report results which exclude Apple from the top five worldwide.


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