The iPhone aims to lead the top three in the United States

11th June, 2010 by adina
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The iPhone has slightly gained smartphone market share in the United States, according to a Nielsen study. This rise seems to be at the expense of Windows Mobile and BlackBerry phones. Data for the fourth quarter 2009 and the first quarter 2010 shows a rise of two percent, reaching 28 percent. BlackBerry has kept its dominance but has lost two percent, having now 353 percent. Windows Mobile has also lost market share, and now has 19 percent.

Google’s Android platform also gained two percent in the first quarter 2010 reaching nine percent of the smartphone market. Palm-, Linux- and Symbian-based phones keep having four, three and two percent. The number of owned smartphones has continued to grow with two percent quarter-over-quarter to 23 percent.

The study reveals that iPhone owners are more proportionately male than those of Android. The iPhone has a 55/45 male/female proportion, while in the case of Android the figures are 54/46. About 40 percent of the iPhone owners are likely to be rich, as they earn over $100,000 a year. Only 28 percent of the Android owners are in the same category. Age is also a key factor, 55 percent of the Android owners being less than 34 years old, while only 47 percent for the iPhone are aged under 34. As Nielsen observes, education levels and income tend to grow with age.

Android phone owners would like to keep using the platform on their next phone in proportion of 70 percent, while the iPhone has 80 percent devoted users. Only seven percent iPhone users would switch to Android, while 14 percent of Android users would migrate to an iPhone.


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