A new Change Wave study reveals that Apple is still leading in the customer happiness ranking but is followed closely by Motorola. About 77 percent of the iPhone customers are very satisfied, while the Droid pushed Motorola to a surprising 64 percent. Other companies have significantly less, with Android’s maker HTC at 51 percent and Research in Motion which scored only 46 percent.
Customers’ reaction depended strongly on how advanced the handset was. About 80 percent of iPhone 3GS users liked their phones, while 69 percent of iPhone 3G owners said the same. Droid customers were happier at 69 percent compared to 50 percent for other models. As for HTC, the Hero reached the level of the Droid, while the straight related Droid Eris managed only 50 percent. BlackBerry owners had mediocre quotations from their owners and were closely gathered. The Tour had a score of 56 percent, while the Storm gathered 45 percent.
Most of the motives for users’ preferences turned around some features that were favourable to Apple. Top demands like applications, easy usage and Internet access were among these characteristics. Battery life was the most sensitive issue for all phones. AT&T’s network quality was the aspect that users hated the most when talking about iPhone’s use. Surprisingly, the hardware QWERTY keyboard was revealed as the most disliked feature of the BlackBerry.
The study also revealed that 32 percent of smartphone buyers would have chosen an iPhone if Apple’s handset had been accessible on their network. However, both iPhone OS and Android were almost even when it came to satisfaction independent of the network or hardware.