Acer and ASUS to conquer the European market

28th May, 2010 by adina
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Acer and ASUS have grabbed large shares of the western European computer market during the first months of this year. Acer has managed to be ranked first in the continent, first quarter figures indicating 23.4 percent, while its Taiwanese rival ASUS is in fourth place with 7.9 percent versus the previous 4.8 percent. This data comes from Gartner. Other information regarding the top companies is not available, but it is already known that Hewlett Packard, Dell and Toshiba occupied the other top positions in results published for the fall.

The companies’ rise was attributed mainly to notebooks, which have low prices and allow driving sheer numbers for companies that decide to sell them, despite a certain dragging down of revenues. It is worthy to mention that entry-level notebooks have been an Acer specialty.

Apple has only occasionally been in the top five in particular parts of Europe, especially in the United Kingdom, and has only rarely had the same influence it has in North America. It is notorious that Europeans have historically embraced a larger variety of brands than the United States. They also have been the first Western users to welcome PCs from Samsung and other companies that only recently penetrated the market n the United States and Canada.


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