Direct downloads are only a small part of the music loaded on phones, according to a comScore study. Although around 24 percent of all phones are used by their owners to play music, but only two percent of them obtained the music from stores found on the respective phones. The other 22 percent of the owners downloaded the music from a computer, either manually or using a sync application, such as iTunes.
These figures are disappointing for phone makers and services that rely on a strategy based on phone-first downloads. Nokia focuses mainly on mobile downloads for Ovi Music and Comes With Music, although it has a desktop client. Many carriers, like the North American AT&T, Verizon and Rogers, often try to guide their customers to download files from their own stores.
Apple has its own store available through the iPhone, but tries to steer customers to download from its iTunes desktop client first.
The study also concentrated on the preferences of European users in other areas of interest. A large majority of 82 percent was expected to regularly send text messages, but only 35 percent of them loaded applications on their phones and 25 percent browsed the web.