Nokia’s Comes With Music DRM-free launched in China

13th April, 2010 by adina
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Nokia tried to revive interest in Comes With Music by launching it without copy protection in China. The service allows customers to buy a phone with unlimited downloads attached for a year. It will not use Windows Media DRM to guard the tracks, letting the users freely copy the songs even after the moment the subscription ends. Whether Microsoft’s format or an omnipresent format like MP3 would be used is not certain by now.

Most of the devices that will carry Comes With Music are smartphone-class but will start low enough, at 140 euros equivalent ($186 or 1,272 yuan) before taxes and eventual carrier discounts. Very recent handsets like the X6, E52, E72i and almost all Nokia 5000-series touchscreen devices are included.

The launch is crucial for the Finnish company as Comes With Music has failed to attract enough customers in the current launch countries. During the fall, it only counted less than 110,000 users. Although it has grown since that moment, the bundled music is still small even with a greater number of countries onboard.

Comes With Music was intended at the beginning as a way of stopping piracy. Universal wanted to include music in every phone purchase, but customers still prefer less expensive handsets. Most of them have opted for the per-track model through Nokia’s Ovi Store or through other stores like iTunes.


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