Google and Dish are testing satellite boxes based on Android
18th March, 2010 by adina
Tags: Android, Dish, Google, Internet, News, Satellite, TV, Video, WSJ
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Dish and Google are working together as a team on Android-based video hubs supposed to support Internet video and satellite, according to a source from within the partnership. A trial has been in progress since late last year and would use Android not only for finding Dish programming but also YouTube content and other videos on the web. Suggestions of WSJ contacts are that the set-top box would allow a custom playlist of shows and would use a keyboard to run searches.
Google’s long term goal is the integration of ad service into TV and targeting ads not only at web viewing but also traditional TV service. Benefits for Dish are not explicitly stated but they could stem from having Internet content on DVRs or other devices and the marketing advantage of being a Google-sanctioned service.
It is not known how the service will expand. The current test is now limited to a small number of employees from Google and does not have a projected end date. Therefore, the trial could be stopped and the project disposed. The accuracy of the claims was not commented either by Google or Dish.
The development is a premiere for the industry, which rarely uses stock operating systems and rather recurs to wholly proprietary but closed platforms. Dish has to add custom applications and possibly modify Android to support DVR. It would however give significantly more control over the features to providers, like is the case of Dish, and also subscribers.
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Here is how Google TV works;
The Logitech part of the effort is a wireless display containing Google chrome browser, you click TV objects and have the related web page display on the wireless display. The wireless display also contains the EPG. The system provides a new advertising model that takes advantage of the environment that provides both the 2 foot and the 10 foot experience. It’s smart and resolves convergence once and for all. This is the mainstream PC/STB of the future and enables Google to control most TV advertising of the future as well as the platform.