BlackBerry stops iPhone’s ascension in the United States

18th March, 2010 by adina
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Research in Motion’s BlackBerry line succeeded to hold off Apple to reach the top place for United States smartphone market share at the beginning of this year. According to comScore data, the BlackBerry line only grew slightly but remained to exactly 43 percent of the industry. Apple reached a milestone and now it has more than a quarter of the entire market. However, its iPhone sales had a slower rate and put it at 25.1 percent.

The rising Android popularity as a consequence of the successful Motorola Droid campaign helped Google mark the largest single gain in the top five competitors. All Android devices jumped from about 2.8 percent share in the summer to 7.1 percent in January. Windows Mobile, PalmOS and webOS shares were the only ones to see a decline, dropping to 15.7 percent (ranked third) and 5.7 percent (fifth place) respectively during the same period of time.

Motorola has preserved the title of the top overall cell phone manufacturer, but had a drop to 22.9 percent, although the Droid was from far its best deal. Research in Motion’s lead in smartphones was enough to make it the fastest riser in the total phone arena, but its share is only 7.8 percent. Other competitors like Samsung, LG and Nokia were largely flat.

Moves in share were not explained by analysts, but Research in Motion has certainly benefited from its continuous deals with every major carrier in North America and continued to update its smartphone ranges that include the flagship Storm2 and the low-cost Curve 8520. Apple’s gain seems to be at the expenses of Palm and Microsoft. Customers have abandoned the old PalmOS and Windows Mobile platforms in favour of the iPhones instead of switching to webOS or have to wait for Windows Phone 7.


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