New PowerShots series from Canon including SX210 IS with 14MP and 14x zoom

13th February, 2010 by adina
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Canon has presented four new PowerShot models as a part of its PMA 2010 introductions. The new series includes two particularly advanced cameras.

The SX210 IS is addressed to advanced users and features an extremely long-range 14x (the equivalent of 28-392mm) lens, as well as a 14-megapixel sensor. It also has a pop-up flash and is able to record 720-pixel video. The camera is also supporting the newer SDXC card format. The SX210 IS comes in an unusual set of colours, including bright black, purple and gold. Shipping date is scheduled for late March and the price will be $350.

An opposite approach is taken for the SD3500 IS which focuses on ease of use instead of addressing professional photographers. The camera has a 3.5-inch touchscreen and fewer discrete buttons than previous touchscreens efforts Canon has made. It features a more modest lens (5x, equivalent of 24-120mm), but shares the same 14-megapixel sensor and 720-pixel video of the SX210 IS. Shipping is scheduled for the end of this month and the price is set at $330.

Other models in the series are more conventional compact designs and are addressed to the mid-to-entry range. The SD1400 IS is now Canon’s new mainstream camera and sports the same 14-megapixel sensor and 720-pixel video recording, as well as a shorter-ranged 4x (equivalent to 28-112mm) lens. The SD1400 IS is designed mainly for fashion and has a unique single-colour design extending to the lens barrel. There also is a budget alternative, the SD1300 IS, which drops to a 12-megapixel sensor and sheds the video recording at 720 pixels. Both of them are due at the end of this month. The SD1400IS will cost $250, while the SD1300 IS will have a price of $200.


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