Apple almost totally controlling the mobile applications market

25th January, 2010 by adina
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Apple and its App Store seem to have near total control of the mobile applications industry, according to researchers. The fact is that about 2.5 billion iPhone applications were downloaded in 2009 and the 3 billion total downloads milestone has been reached this month. Compared to the only 16 million applications downloaded last year through other application stores, Apple has got 99.4 percent share. The whole industry’s sales revenue was about $4.2 billion.

Apple is expected to benefit from a total of 3 billion applications downloaded in 2010, out of the 4.5 billion total, which means 67 percent. The revenue generated by the App Store would be $4.5 billion out of $6.8 billion of the whole market, which leaves Apple itself about $1.35 billion. This will certainly happen if the roughly 250 million downloads per month is maintained.

However, if Apple continues to attract people with new iPhone models and probably with the expected tablet supporting iPhone applications, this rate could be even higher. It is already known that the tablet would support iPhone 4.0 firmware and this could be simultaneously announced on January 27th.

The industry is expected to generate 21.6 billion downloads by 2013, creating a total revenue of $29.5 billion. Part of it, almost 25 percent, would be generated by free applications, supported by advertising. As Stephanie Baghdassarian, research director at Gartner, said, the growing smartphone sales do not necessarily mean more money spent by the customers, but a wider market, where most offerings would be advertising-funded.


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