Greenpeace praises Apple for its ecological efforts

15th January, 2010 by adina
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The latest Guide to Greener Electronics was released by Greenpeace in the middle of the abundance of product announcements at CES. Apple is praised by the activist organization for the way it addressed environmental problems and for having removed hazardous materials, which is still on the top of priorities of the company. When comparing scores, Nokia is first, closely followed by Sony Ericsson. According to Greenpeace campaigner Casey Harrell, Apple is leading and Hewlett Packard is trying to catch up, but there also is a lack of action from many other companies, which makes customers and environment still suffer.

Among the companies that have dropped in ranking, Samsung has lost its second position and now comes in seventh place. The main reason for this fall in ratings is that it failed to keep its promise to eliminate BFRs before January 2010. Recently, Samsung has focused on eliminating toxic materials from its cell phones and on improving its notebooks, which is a goal for next year.

Other companies, such as Dell, LG and Lenovo have also lost their positions due to failing to keep their promises regarding planned environmental initiatives. Their initial targets of removing PVC and BFRs before the end of 2009 were not reached and they had to reschedule these targets to 2011.

As a conclusion, Casey Harrell expects to see significant developments in 2010, with electronic products free of BFRs and PVC in the TV and PC markets.


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