Rick Simonson, the mobile division chief of Nokia, is optimistic and says that Nokia will catch up and even beat Apple and Research in Motion by 2011. Acknowledging that there is a gap that has lead to some loss in market share, Nokia’s official claims that the losses have already stabilized and the company is now recovering very quickly. He estimates that the sales of Nokia’s Eseries phones, such as the E75, are significantly larger, up to three times, than for Research in Motion’s BlackBerry. He also says that the BlackBerry and the iPhone are narrow focused handsets while Nokia is broader focused and this could help it win the competition. Simonson hopes that the efforts will start to produce results soon and Nokia will recover the existing gap. Nokia will win the battle because, in addition to e-mail, they will add content, music, chat, entertainment and some other features which will become very critical for the expected success in the near future, according to Rick Simonson. He also believes that the deficit in applications compared to the iPhone is not very important as Nokia’s sheer scale and the use of the multi-vendor Symbian platform should determine the developers to write software for its phones. There are about two million application downloads per day, which ranks Nokia second after Apple.
Nokia’s performance is still in deficit and the company, the largest single smartphone producer, has constantly lost share and is behind Apple in applications, although Apple’s iPhone has only a small fraction of the smartphone market, while Nokia has 200 million. On the other hand, the company’s key services like Comes With Music and the unified Ovi Store have failed to bring the expected success and most of Nokia’s touchscreen handsets outside of the 5800 XpressMusic have not had very impressive sales.
Nokia’s main hopes are represented by Symbian^3 which should at last provide multi-touch features and a more oriented to touchscreens interface.